Hannoush Jewelers Review

Hannoush are a family run jewelers who opened their first store in Massachusetts in 1980. Over the past few decades, Hannoush have franchised their business and now operate out of 50 stores.

Hannoush are an authorized retailer for some big-name brands (Tag Heuer, Tacori, Verragio) and the Hannoush jewelry collections range from bridal and engagement jewelry right the way down to sterling silver and gemstone pieces. So, while Pandoras are pretty and Swarovski has its place, should you consider Hannoush for the most important jewelry moments in your life?

The Products & Diamonds

A point that works in Hannoush’s favor is the brands that they sell. For example, I find Tacori engagement rings to be unique works of art that are expertly made. However, you must sort the ‘wheat from the chaff’ as it were, as Hannoush comfortably sell these better brands alongside less desirable, less suitable ones. You will also find that vendors such as Whiteflash offer a more impressive designer portfolios which can be set with higher quality diamonds (more on this later). I would also suggest that Blue Nile and James Allen offer a larger selection of loose diamonds to partner them with.

The true test of Hannoush is how their in-house collection of engagement rings measure up against the leading brands – this is where we find the first flaw for Hannoush.

Hannoush engagement rings are fairly generic but extremely pricey. Let’s take a look at this 14k gold 0.70ct engagement ring.

Here’s what we know:

• Diamond carat weight: 0.70ct
• Setting: 14k yellow gold 6-claw
• Price: $3,450

This is all we know about the diamond. There is no mention of cut, color, clarity or certification. Now let’s compare with this 0.722ct super-ideal cut diamond from Whiteflash’s A CUT ABOVE® range.

• Carat Weight: 0.722ct
• Color: I
• Clarity: SI1 (eye-clean)
• Cut: Super-ideal
• Certification: AGS
• Performance reports: Yes
• Price: $2,730

Pair it with this classic 14k gold 6-prong setting and the total cost for your ring comes out at $3,080.

It is, quite frankly, unfathomable to me how Hannoush can sell a ring this expensive whilst offering their customers absolutely no specifications. This approach makes it impossible for buyers to make reasonable decisions about budget – you are essentially buying blind.

Hannoush sell EGL certified diamonds (not that an online customer would be able to find this information). The EGL is a favourite with some vendors due to the lower costs to certify (vs The GIA and AGS). They are, however, problematic for the consumer, offering overly generous and inconsistent grades.

Ultimately, Hannoush operate with little transparency when it comes to their diamonds. The best vendors are proud of quality diamonds. They use diamond light performance reports, high-res imaging and detailed specs to show off their superior stones and put the consumers mind at ease (Whiteflash and James Allen are good examples of this). In the age of the internet, buyers understand that knowledge is power, and a simple google search or consultation with an expert such as myself are all it takes to have a successful experience. Hannoush hinges on the misinformed buyers who have missed out on a diamond education.

Lab-Grown Diamonds at Hannoush Jewelers: A Risky Choice

Hannoush Jewelers offers lab-grown diamonds, and while the pricing may seem tempting at first glance, there are serious concerns that should make any buyer think twice. The most glaring issue is the complete lack of actual images or videos of the diamonds they are selling. When purchasing a diamond—whether natural or lab-grown—having high-quality images and videos is essential to assess its cut quality, clarity, and overall appearance.

Even more concerning is the absence of any mention of diamond certification. Reputable lab-grown diamonds should come with a grading report from a respected gemological laboratory such as IGI, GIA, or GCAL. Without certification, there is no way to verify the diamond’s true quality, and buyers are left completely in the dark regarding what they are getting.

This lack of transparency is a huge red flag, and I would strongly advise walking away. There are far better options available where you can purchase a certified, high-quality lab-grown diamond with full confidence in what you are getting.

The In-Store Experience

There’s no denying that walking into a physical jewelry store can be an exciting part of the diamond-buying journey. The polished displays, the feel of the pieces in your hand, and the ability to see sparkle with your own eyes can be genuinely enjoyable—especially for first-time buyers. While I consistently recommend shopping online for those who want the best in transparency, quality, and value, I understand the appeal of a bricks-and-mortar experience.

Unfortunately, at Hannoush, that in-store excitement fades quickly when it comes time to evaluate diamonds. While the showrooms are well-presented and the atmosphere feels upscale, the knowledge and guidance from staff are limited. Sales associates are friendly and eager to help, but the advice given often lacks depth and neutrality.

On multiple occasions, I found the information to be either vague or overly reliant on sales language, rather than offering any meaningful diamond education. There’s a strong lean toward EGL-certified diamonds, which immediately raised concerns—EGL reports are known to be consistently more lenient than GIA, often overgrading diamonds in clarity or color. This makes true price and quality comparisons extremely difficult, especially if you’re trying to stick to a set budget or make side-by-side evaluations.

What’s missing is any kind of structured education or empowerment. Staff weren’t equipped to explain light performance, optical symmetry, or the importance of ideal proportions. There was little conversation about cut quality beyond superficial terms like “brilliant” or “sparkly,” and no mention of tools like ASET or Ideal Scope imaging to assess performance—something that's become standard among top-tier online retailers.

For shoppers who arrive prepared and ask specific questions, this can feel frustrating. For those who come in without prior knowledge, it becomes easy to overpay or walk away with a diamond that sounds better on paper than it looks in person.

If you're someone who enjoys the tactile experience of shopping in-store, Hannoush may offer the right ambiance. But if you're looking for real education, unbiased advice, and the ability to make confident, informed decisions, this showroom falls short.

The Final Word

Hannoush positions itself as a traditional, family-run jeweler, but in practice, it offers little beyond the expected retail experience. For casual shoppers or those looking for fashion jewelry or brand-name watches, it may serve a purpose. But when it comes to fine jewelry—particularly engagement rings and loose diamonds—their offering falls short of what today’s informed buyers should expect.

There’s a clear disconnect between how diamonds are presented and how they should be evaluated. With minimal grading information, an overreliance on outdated certifications, and staff lacking the technical knowledge to guide serious buyers, Hannoush fails to deliver the transparency and trust needed for high-value purchases.

Combine this with inflated pricing, limited inventory filtering, and a dated online experience, and it becomes clear: this is a retailer relying more on legacy appeal than substance. In an industry where clarity, quality, and trust are everything, vague listings and sales-first service just don't cut it anymore.