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Sam's Club, a household name in the world of bulk-buying and savings, has ventured into various product categories over the years, including diamond jewelry. While the allure of potentially finding a diamond deal at a warehouse price can be tempting, it's essential to approach such purchases with a discerning eye. Diamonds, unlike bulk groceries or household items, are intricate products where quality, authenticity, and value play a pivotal role in the buying decision. In this review, we delve deep into the diamond offerings of Sam's Club to determine whether the sparkle of their stones matches the shine of their reputation in other areas.

Spoiler Alert: when it comes to diamonds, not all that glitters at Sam's Club is gold.

Sam’s Club Buying Experience

Navigating the world of diamonds requires clarity, both in the gemstone and the buying process. Unfortunately, our experience with Sam's Club left much to be desired.

Online Shopping:

  • Website Navigation: While Sam's Club's website is designed for a myriad of products, it doesn't quite cater to the nuanced needs of diamond shoppers. The filter options are basic, and the descriptions often lack the detailed information discerning buyers seek.
  • Product Images: The images provided often don't do justice to the diamonds, making it challenging to gauge the true quality of the stone. Moreover, there's a noticeable absence of high-resolution images or 360-degree views, which are now standard on specialized diamond retailer websites.

Limited information on the diamond and just generic images of a diamond in the setting

  • Certification Details: Many of the diamonds listed come with IGI certification. While IGI is a recognized body, it's worth noting that they have been criticized for occasionally overgrading natural diamonds, especially when compared to stricter labs like GIA. This can mislead buyers into thinking they're getting a better quality diamond than they actually are. It’s important to note that IGI lab diamond grading is well respected and internationally recognised.

In-Store Shopping:

  • Store Ambiance: The ambiance in Sam's Club is tailored more for bulk shopping rather than a luxurious diamond buying experience. The lighting and presentation don't always flatter the jewelry, making it hard to evaluate a diamond's true brilliance.
  • Sales Staff: One of the more off-putting aspects of the in-store experience was the aggressive sales approach. Instead of guiding and educating, the salespeople often seemed more intent on pushing a sale, which can be overwhelming for buyers. A diamond purchase is significant and often emotional; hence, a more patient and informative approach would be appreciated.
  • Diamond Viewing: The in-store diamond viewing experience lacked the finesse and attention to detail that one would expect when making such a significant purchase. The tools and magnifying glasses provided were basic, and there was a noticeable absence of dedicated spaces to view diamonds under different lighting conditions.

The buying experience at Sam's Club, both online and in-store, felt more transactional than tailored. For a purchase as significant and nuanced as a diamond, buyers might find themselves seeking more than what Sam's Club offers in terms of service, information, and ambiance.

Sam’s Club Diamond Quality

When it comes to diamonds, quality is paramount. A diamond's brilliance, fire, and overall appearance are directly tied to its quality. In our assessment of Sam's Club's diamond offerings, several aspects raised concerns.

Looking for Premium Quality? Dive into the brilliance of both natural and lab diamonds with Whiteflash. Renowned for their exceptional quality and unparalleled customer service, they stand out as a top-tier choice. For those seeking more affordable options without compromising on quality, Blue Nile and James Allen are also worth exploring.

  • Certification and Overgrading: As previously mentioned, many of Sam's Club diamonds come with IGI certification. While IGI is a legitimate certifying body for lab diamonds, it has faced criticism for occasionally overgrading natural diamonds. Overgrading can lead to customers believing they've purchased a higher quality diamond than they actually have. When compared to diamonds certified by more stringent labs like GIA or AGS, the differences in grading can be stark.

4 Cs Analysis

  • Cut: The cut of a diamond is crucial as it determines its brilliance. The range of cuts available at Sam's Club seemed to lean more towards the lower end, with many diamonds lacking the precision and symmetry associated with high-quality cuts.
  • Color: While there's a range of colors available, many of the diamonds stocked lean towards the lower end of the color scale. These diamonds can exhibit noticeable color, which might not appeal to buyers looking for a more colorless stone.
  • Clarity: Clarity grades at Sam's Club varied, but there was a significant stock of diamonds with visible inclusions. While some buyers might be okay with this, it's essential to note that many of these inclusions can affect a diamond's sparkle.
  • Carat: While carat weight is a personal preference, it's worth noting that larger diamonds of lower quality can sometimes exaggerate imperfections.

Target Market: It became evident that Sam's Club's diamond collection primarily caters to the bottom of the market. While there's nothing inherently wrong with offering affordable options, it's crucial for buyers to understand that these diamonds are not high-end. The emphasis seems to be on providing diamonds at a lower price point, which often comes at the expense of quality. I would suggest shopping at either James Allen or Blue Nile if you have a lower budget or potentially consider higher end lab diamonds like the Precision Cut Lab Diamonds from Whiteflash.

Sam’s Club Jewelry Review

Beyond diamonds, Sam's Club has expanded its jewelry collection to include a variety of precious and semi-precious gemstones set in gold, silver, and other metals. As with their diamond collection, the allure of finding a jewelry piece at a warehouse price is tempting. But does the quality and craftsmanship match up?

Sam's club jewelry

Variety and Selection

Sam's Club offers a broad range of jewelry, from classic gold chains to intricate gemstone rings. Their collection caters to a wide audience, with pieces suitable for daily wear as well as special occasions.


At first glance, the jewelry pieces seem well-made. However, a closer inspection reveals that some items might not have the finesse and attention to detail that jewelry aficionados might expect. The settings, clasps, and overall finish vary across the range, with some pieces standing out more than others.

Gemstone Quality

Much like their diamond offerings, the quality of gemstones used in Sam's Club jewelry varies. While some pieces showcase vibrant, clear gemstones, others might have visible inclusions or lack the desired luster. It's essential to inspect each piece closely, especially if you're particular about gemstone quality.

Pricing and Value

There's no denying that Sam's Club offers competitive prices for their jewelry. However, it's crucial to balance the price with the quality and craftsmanship. While some pieces might offer excellent value for money, others might be priced low for a reason.

Sam's Club's jewelry collection, much like its diamond range, caters to a broad audience looking for affordable options. While there are some standout pieces, it's essential to approach each purchase with a discerning eye, ensuring that the quality and craftsmanship align with the price point.

Sam’s Club Returns Policy

Based on the information available from Sam's Club's official returns page, the store appears to have a comprehensive returns policy. For specific details on returning diamonds or jewelry, it's always advisable to consult their official page or contact their customer service directly. This ensures that you have the most accurate and up-to-date information on their return process.

Customer Service Experience

While Sam's Club is known for a wide range of products and services, my experience suggests that their staff might not possess specialized knowledge on diamonds. It was evident that the representatives were not GIA trained. Instead, they seemed more like general sales consultants rather than diamond experts. This lack of expertise could be a potential concern for those who seek expert advice and insights before making a diamond purchase.

Value Without Compromise. While Sam's Club might not meet everyone's diamond expectations, there are alternatives. Whiteflash offers a blend of top-notch quality and service. If budget-friendly choices are on your radar, both Blue Nile and James Allen provide excellent value for your money.


Diamonds are not just a purchase; they're an investment, an emblem of love, and often, a once-in-a-lifetime acquisition. When making such a significant decision, every aspect, from the buying experience to the quality of the stone, plays a crucial role. Sam's Club, renowned for its value offerings across various product categories, unfortunately, doesn't seem to hit the mark when it comes to diamonds. While their approach to affordability is commendable, it's evident that this comes at the expense of quality and a tailored buying experience.

The aggressive sales tactics, combined with the potential pitfalls of overgraded certifications, can leave buyers with more questions than answers. Moreover, the quality of their diamonds, primarily catering to the lower end of the market, might not meet the expectations of those seeking a truly radiant and high-quality stone. In the vast and intricate world of diamonds, knowledge, authenticity, and trust are paramount. Buyers are encouraged to seek out specialized retailers who prioritize these values, ensuring that their diamond truly reflects the depth of their sentiment.

While Sam's Club excels in many areas, when it comes to diamonds, there are more refined and trustworthy avenues to explore.