Jared the Galleria of Jewelry (referred to simply as Jared) is a subsidiary of Signet jewelers. Signet are the world’s largest supplier of diamond jewelry in the world. Does such a considerable title translate into a positive buying experience? If you are considering choosing Jared’s for your diamond jewelry, I implore you to read this review carefully before taking the plunge.

The History

In the interest of fairness, I focus my reviews on the quality of the products and the price; these are the areas which are of most significance to customers. However, it would be impossible to review Jared without mentioning a little of their history and the foundations of their parent company Signet; the subject of scandals and stories, the history of Jared certainly sets a tone for this brand.

The group was previously known as the Ratner Group. Established in 1949, the business boomed throughout the 80’s and 90’s, with former CEO Gerald Ratner building it from 130 stores to 2500. Ratner infamously announced at a business conference that the reason the products were so cheap is because they were ‘total crap’. After a rebranding in 1993, the Signet group was born. Stack them high and sell them cheap is still very much at the core of the Jared and Signet experience.

Further issues hit Signet in 2008 when it was sued for discrimination against female employees. Does that mean their jewelry is bad? No, but I’ve been in this business a long time and these details paint a picture that potential customers deserve to see.

Leaving the past in the past, Jared has undergone some big changes over the past few years and these improvements have not gone unnoticed by customers. A better in-store experience and optimized website have seen Jared’s win back points with the public.

The Jewelry

On their website, Jared’s states that their business targets the ‘upper mid-market jewelry customer’. A simple translation would be that Jared’s is more expensive than other large chains such as Zales and Kay Jewelers – but they are quite literally cut from the same cloth.

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Jared have updated their website to compete with companies such as Blue Nile, James Allen and Whiteflash – you can now view a high-res image of a loose diamond and choose a setting to complete the ring. What they are lacking however, is diamond light performance imaging. This is imperative when buying online! 

They sell GIA and AGS certified diamonds which is positive, however they also sell diamonds with questionable certificates from inferior grading labs.

I have created the table below to highlight red flags, so you can easily weigh up the pros and cons.

 The GoodThe BadThe Red Flag
  • GIA & AGS certified diamonds
  • Good quality images
  • Good online inventory
  • Good in-store inventory with a focus on GIA diamonds   
  • Diamonds sold with inferior certificates (IGI, GSI)
  • No light performance imaging or HD Video
  • Very little focus on cut quality
  • Extremely low color and clarity grades (not all, but enough that you need to pay close attention)
  • Huge collection of settings to suit a wide variety of styles
  • Good quality settings
  • Jared stock some good designers – being such a big company, they hold some of the most recognisable names in the jewelry industry
  • Sorting the wheat from the chaff – while many of the designers are good, there are also some much lower quality items on offer. You need to know what you are looking at.
The ExperienceN/AN/A
  • Pushy sales tactics, communication issues, a lack of clarity in sales, promotions and financing…Jared’s has let a lot of people down. Like all bricks and mortar experiences, it really is a roll of the dice who you deal with.
The Website
  • Clear and functioning. Some high res-images and virtual assistance
  • Unlike many top brands, there is zero focus on educating the consumer on the Jared website. Search and filter tools neglect some important information and all diamond details feel like an afterthought.

The Final Word

Although there are areas that Jared’s have improved, they must still be compared to the industry leaders and in this sense, they fall short. Whiteflash deliver a diamond education, level of service and diamond quality that Jared’s cannot compete with, nor can they compete price wise with James Allen.

Perhaps you roll the dice with Jared’s and buy a small, low value item of jewelry as a gift. Maybe you will dodge the questionable sales tactics and inconsistent customer service – but when it comes to something as significant as an engagement ring, I would give Jared’s a hard pass.

The lack of diamond light performance imaging however, means that I cannot recommend them for buying a diamond online. 

I would recommend considering James Allen if you’re looking for fancy shaped diamonds and if you have a small budget consider Blue Nile.

If you’re looking for the best of the best, take a look at the A CUT ABOVE® diamonds from Whiteflash; they provide an array of diamond light performance images and HD videos and these gems represent the pinnacle of diamond cut quality and light performance. They also have one of the largest selections of Designer Engagement Rings.

I have helped thousands of customers navigate the world of diamonds; contact me for personalized guidance at any stage of your diamond journey.