Houston is a city with a lot going for it. Famous for its musical history and relation to the U.S. space program, it’s a city with a lot of energy. One little-known fact about it is that it’s a fantastic city to pick up some good quality diamond jewelry in. In fact, you’ll be able to find some of the best diamond jewelry available on the market today.

I’ve done my research into the jewelry scene in Houston, and have developed a list of the best jewelry stores in Houston that you can purchase from. I’ve based my selection criteria on the quality of products, the range of services, reviews, and other benefits offered (such as proper diamond certification). Let’s begin exploring the best jewelry stores in Houston.

  1. Whiteflash
  2. Brilliant Earth
  3. Blue Nile
  4. Inter-Continental Jewelers
  5. Houston Diamonds
  6. Diamond Exchange Houston
  7. Reiner’s Fine Jewelry
  8. Jewelry Depot Houston

1. Whiteflash

2150 Town Square Pl #330, Sugar Land, Houston, TX 77479

Whiteflash is one of the very best diamond jewelry retailers in operation right now. They’re one of my favorites and, while they predominantly work online, they have a physical jewelry store in Houston.

The first thing that will impress you is the range of designer engagement rings from luxury designers they have available. The second thing? The quality of the diamonds they have. Their in-house collection, A CUT ABOVE®, are some of the finest diamonds I’ve ever seen, with light performance capabilities (provided by the highest quality cuts) that will dazzle you. And their collection of Super Ideal Cut diamonds is one of the biggest on the market. They also have the single best diamond trade up policy available.

If you’re looking for a company based in Houston that has the best service, the best diamonds and the biggest selection of designer engagement then Whiteflash is the place to visit.

In addition they have recently taken their diamond cutting prowess to lab diamonds. These diamonds are perfect for shoppers looking to avoid the high cost of natural diamonds while getting maximum fire and brilliance.

You should explore my review of Whiteflash here, their A CUT ABOVE® Diamonds, and their plethora of 5 star reviews on Google.

2. Brilliant Earth

888 Westheimer Rd Suite 202, Houston, TX 77006, United States

Perfect for the conscious buyer, Brilliant Earth encompasses responsible diamond buying right down to the final touches such as rustic wooden ring boxes. Suited to the millennial buyer, I found Brilliant Earth to offer something unique and slightly avant-garde, bringing some edge to the long-established diamond industry. 

Whether looking for an alternative men’s wedding ring or sustainably-rated lab diamond, Brilliant Earth makes it easy to fulfill both a yearning for luxury with a need to do good.

Brilliant Earth Homepage Image/Banner

When I first reviewed Brilliant Earth, I was impressed by all their initiatives that seemed to challenge others who had become too comfortable in the industry. In addition to carbon emission-addressing packaging, Brilliant Earth has its own foundation supporting causes like mobile schools. The brand does a great job of extending its reach externally while controlling its internal inventory to be in line with the most important certifications, all underpinned by the Kimberley Process which promises supplier diligence. 

One thing’s for sure, Brilliant Earth is shaking up the Houston scene, giving buyers a totally guilt-free destination for diamond buying. 

You should read my review of Brilliant Earth’s offering in full, see if their aesthetic and airy shopping experience speaks to you and, if you’re keen, consider the truly modern option of booking a bespoke virtual appointment to make the first move. 

3. Blue Nile

5085 Westheimer Rd Suite B3556, Houston, TX 77056, United States

You might have noticed my Blue Nile review is top of the list on my website–and for good reason. Blue Nile is a Houston jeweler that can please all on a budget thanks to their advanced search facilities and inventory. 

Blue Nile is a truly established diamond name having served Houston for two decades. This means pretty much any diamond can be manifested and materialized here with the filtering options available

Blue Nile Homepage

Shopping with Blue Nile is exciting as each time you return, you realize something new and useful has been developed. From its beginnings before the millennium to now, Blue Nile has always been innovating, most recently offering 360-degree videos so shoppers can assess diamond cut and swoon at sparkle from the ease of their own home.

Blue Nile has collaborated with several designers to create classic yet current pre–set engagement rings so you can be sure to find something that appeals. With this Houston gem, you really can’t go wrong. 

You  should take the time to read my review where I break down all their services and their Astor diamond range, visit the website where you can play with the filtering yourself and (as much as I hate to say it) navigate their diamond education which surely rivals my own with articles on just about everything diamond-related.

4. Inter-Continental Jewelers

6222 Richmond Ave #570, Houston, TX 77057

Inter-Continental Jewelers is another big name in the Houston Jewelry scene. My favorite thing about their offering is the ability to create your own ring, customizing it with options you control, which comes from their commitment to “if you can dream it, we can create it for you.” This dedication towards bespoke creations is something which really sets a good jeweler apart. And the good thing about this? Because they craft each of their pieces on-site, they can offer bespoke items with up to 70% off of retail price.

They also offer wholesale jewelry purchasing and the ability to trade in any current diamonds you own.

5. Houston Diamonds

5727 Westheimer Rd Unit H, Houston, TX 77057

If you’re looking for some of the best overall design quality, Houston Diamonds is a great place.

What this means is you’re not only getting a beautiful piece of diamond jewelry, but also a piece that is durable and will last a very long time. Going towards this is their repair services, which includes:

  • Re-sizing
  • Soldering
  • Polishing
  • Bead restringing
  • General maintenance

And as if that wasn’t enough, they also provide some of the best customer service. In fact, you should look at some of their reviews on Google which are pretty solid across the board.

They’re also a great place for other types of luxury gifts, offering not only rings and necklaces, but also watches and estate jewelry as well.

6. Diamond Exchange Houston

4306 Yoakum Blvd #305 A Houston, Texas 77006

If you’re looking for ultimate affordability (but lower quality), Diamond Exchange Houston is the place to go. This is because Diamond Exchange Houston offers wholesale diamonds at wholesale prices, which is perfect for anyone looking to save a little money or stick to a strict budget.

The main thrust of their offering is their engagement rings, which are high-quality and well-designed. And the range? Seemingly unending. But if you want something more bespoke, like Houston Diamonds, Diamond Exchange Houston also offers customization.

There are also loose diamonds on offer, which if you think in terms of purchasing wholesale may mean you can get several diamonds for a very good price.

7. Reiner’s Fine Jewelry

2210 Westheimer Rd. Houston, TX 77098

Reiner’s Fine Jewelry occupies a very esteemed place within the Houston jewelry scene, as they’ve been in operation for almost 100 years. And they’ve used all of that time to learn what it takes to sell diamonds like absolute pros.

They’re a family-owned business that excels in customer service like many others don’t. Dedicated to providing the best care and attention, what you’ll experience when buying from Reiner’s Fine Jewelry is second to none.

They don’t only offer things like rings and necklaces, but also have certified watchmakers and technicians within their ranks who provide wider services and keep your jewelry in good quality. This wide variety of services, combined with their attention to detail and world-class customer service, truly sets Reiner’s Fine Jewelry apart.

8. Jewelry Depot Houston

6222 Richmond Ave #100, Houston TX 77057

One of my biggest recommendations for either first-time buyers or seasoned diamond lovers is sticking to the guidance of the Four Cs. Jewelry Depot Houston is the place that sticks to the Four Cs through picking the best of color, clarity, cut and carat above everyone else.

First of all, you’ll be able to choose your items through your preferred metal type and color. After that, cut options are offered in a wide variety of designs. The stand-out advantage for me is its offering of conflict-free diamonds, which means the natural diamonds you buy are fully ethical in their production.

The designs they have are undeniably stunning, with some of the most unique pieces I’ve ever seen that have a shine and sparkle that are breathtaking. Ultimately, it is a place that anyone can rely on for an enjoyable diamond-purchasing experience.

What Should A Good Jeweler Offer?

A good jeweler needs to offer several things in order to be trustworthy, such as:

  • Diamond certification
  • A wide range of designs
  • Obviously high-quality products
  • Fantastic customer service
  • Great guarantees
  • Great return policy
  • Great trade up policy

They also need to offer their knowledge and advice to customers, alongside a dedication to providing specific care services that will keep your jewelry in good condition.

What To Look For In Diamond Jewelry?

Making the most of your diamond purchases is more than finding a brilliant diamond for a high price. In fact, it’s not even that—it’s about finding a brilliant diamond for the right price. And this takes time, effort, dedication, and above all, research.

So where do you find the information you need? Right here. On Diamond Expert, I’ve crafted reams and reams of knowledge on everything diamond, from how to find the right diamond online to how much engagement rings cost.
So explore the rest of the Diamond Expert site, but start in my Diamond Education section to get to grips with the basics of diamond knowledge.