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With countless diamond sellers on the market, how does Diamond Harmony measure up? 

Even in the niche market of the diamond industry, there’s a wide variety of competition. For those looking for the very best diamond jewelry, those unique pieces that make the search completely worthwhile, knowing where to look is a vital advantage.

That’s why we’ve taken the time to delve into the offering of Diamond Harmony, so that diamond aficionados and those looking to purchase these precious gems know where to go. In this article, we’ll cover a variety of features that make up Diamond Harmony, so you can stay in the know. 

Diamond Harmony’s Product Range

With a name like Diamond Harmony, one would assume a general focus on those types of stone. However, Diamond Harmony offers a wide variety of jewelry that doesn’t necessarily include diamonds, from pendants to necklaces and even religious pieces. They also offer colored gemstones, pearls, and birthstones. 

So for the individual who is not sure what they’re looking for, Diamond Harmony’s wide product range may be a boon. However, there may also be those who could be overwhelmed by the sheer amount on offer, so having a clear idea of the piece you are searching for, or at least the requirements you’re wanting to fill, is an advantageous start when using Diamond Harmony. 

While the name Diamond Harmony suggests an emphasis on the stone (and there definitely is, as new products seem to leak off the page) they, unfortunately, do not have a dedicated space for loose diamonds. 

For the individual who has a very specific idea of the diamond they want, or even knowledge of the diamond market; the cuts, clarity, AGS or GIA certification, this may be a disadvantage. In this respect, Diamond Harmony sits in contrast to jewelers such as Whiteflash, James Allen or Blue Nile, who do have dedicated spaces for sourcing specific diamond cuts and weights.

What this means is that, while Diamond Harmony does offer a number of engagement rings, it might not be the right seller for more discerning customers, suiting those who are more in the market for cosmetic jewelry. 

Diamond Quality

For the knowledgeable buyer, diamond quality is everything. But how is this proven? Well, there are several ways:

  • AGS or GIA certification (These certify the cuts, clarity, and quality of the diamond, which informs buyers on qualities such as light performance and brilliance)
  • Diamond Light Performance Imaging
  • HD Video

A diamond seller such as Whiteflash includes the lab reports given by the AGS in their analysis of a specific diamond (click ‘Diamond Certificate’ on this page for an example). Certification like this proves the quality of a diamond, alongside several other pieces of data that may make the difference between purchasing a diamond and choosing another. 

An immediate issue with Diamond Harmony is that there doesn’t seem to be those certifications available for their products. Take their 14k White Gold 1.00 CaratW Diamond Engagement Ring. It includes both general information and diamond information, but there doesn’t seem to be any certification to provide evidence for that data.

Similarly, there is also a lack of imagery for each product. For each diamond engagement ring I viewed, only one image was available. With each of these images, there was no option for zooming in and the image quality itself was poor. Alongside this, there are no grading reports immediately available or details regarding the total carat weight of the central stone, which is an important factor when weighing up engagement rings. 

I must stress that this lack of information doesn’t necessarily infer the product will be of low quality. However, it does nothing to instill a sense of trust in the buyer. These could be seen as red flags for those interested in buying a top-quality piece of jewelry. 

Diamond Imaging

Similarly, there is also a lack of imagery for each product. For each diamond engagement ring I viewed, only one image was available. With each of these images, there was no option for zooming in and the image quality itself was poor. Alongside this, there are no grading reports immediately available or details regarding the total carat weight of the central stone, which is an important factor when weighing up engagement rings.

Many diamond sellers rely on diamond imaging to determine the quality and any flaws of specific diamonds. To learn more about diamond imaging and the key parts of this - such as video imaging, ideal scope, and ASET maps - read our introductory guide to diamond imagines here.

I must stress that this lack of information doesn’t necessarily infer the product will be of low quality. However, it does nothing to instill a sense of trust in the buyer. These could be seen as red flags for those interested in buying a top-quality piece of jewelry. 

User Experience

Upon initial inspection, the Diamond Harmony site is fairly easy to navigate. Yes, there are many, many products and even more pages. However, these are well demarcated and it is easy to find a product range. But what comes along with that are slow loading times and some pages which refuse to work. This could be a simple connection issue, but it may be worth watching out for. 

Upon trying the majority of these links at the bottom of the Diamond Harmony pages, in the hope of going to the education section, for example, I was met with a downloaded HTML file that presented me with a string of random code.

There’s also a lot on a page. If I was to recommend something to Diamond Harmony that might make the buying experience more enjoyable, it would be to clean up their pages, as it’s hard to find harmony within clutter. 

Alongside this, customers buying from further afield may find themselves restricted by the customer service time, which is currently available between 9:30 AM and 6:00 PM Eastern Standard Time (EST). 

There are also positives. For example, there is a wide range of testimonials on the site (However, the legitimacy of these is unable to be verified, as the testimonials page link I clicked took me to a broken page). Diamond Harmony also claims to donate a percentage of their profits to Jewelers for Children, a charitable organization that helps provides children around the world with help in regards to healthcare and safeguarding, done so with the proceeds of jewelry sales. 

Guarantees and Returns

In terms of guarantees, on a number of Diamond Harmony products, you’re provided with a small list of guarantees.

However, when these are clicked on, I’m met with the same issue I had before. Instead of visiting a page offering more detail on these guarantees, it automatically downloads an unreadable HTML file that offers no verification on secure shopping, warranty, or the certificate of authentication.

This is the same with the link to their returns policy, of which I can find no information. In my opinion, this is certainly a red flag and will discourage the most discerning buyers.

To ensure you’re getting the best diamonds and the highest quality jewelry, you need to find a seller who offers full visibility over what is being bought. That means certification, accreditation, and verifiable information offered for each piece. One of the best examples of the highest-end diamonds is Whiteflash, who provides unparalleled clarity regarding their wares. For those looking for top-notch information but regarding pieces with smaller price tags, both Blue Nile and James Allen are go-to alternatives.

Is Diamond Harmony Worth Your Money?

As with any diamond jewelry retailer, there are positives and negatives to shopping on Diamond Harmony. While they have a very wide range of jewelry, they’re lacking in the basic additions that convince us of the item’s authenticity and quality.

There are no identifiable certificates, no verifiable testimonials, no HD quality video or imagery. These are the kinds of qualities that are almost seen as standard in today’s diamond markets. I am not sure that any wide range of jewelry makes up for this omission of incredibly vital data that customers not only want, but need. 

If you do decide to do business with Diamond Harmony, start with smaller ticket items to better discern their business model and relative quality of items received. If the experience is a good one, then by all means move onto items with more impressive price tags. 

But remember, it seems that with Diamond Harmony, you’re buying diamonds with little-to-no information. But while this does necessitate a number of risks, it doesn’t necessarily mean the pay-off will be disappointing.

For more reviews of diamond retailers, please head to our reviews section. For more information and education on diamonds and the diamond market, explore our blog.